A Deep Dive into Cigarette Pusher Tray Designs: What Works Best?

Hey kids, you know that little tray filled with cigarettes at the store? That's the term used for "cigarette pusher tray"for that tray. the whole point of it is that it makes you want to buy more cigarettes." We are Glddisplay and just want everyone to stay safe and healthy. Let us get started and with how exactly these trays function and why this is important. 

Cigarette Pusher Trays — How do they work

There is a lot of research out there demonstrating that the way a cigarette pusher tray is designed influences the decisions you make about whether or not to purchase cigarettes. But some trays are far more sales-Effective than others. An eye-catching pusher tray would absolutely be the key element in selling more cigarettes, as on most of the occasions they just make you feel like you want to buy. So, design is important for this one big reason. 

What Pusher Tray Design Is Good? 

For example: to layout a pusher tray, one way to do it is to place the cigarettes directly at eye level. The cigarettes are visible and in your face when you view the tray. This is a way of enticing people that they have to buy them even when they are not intending to buy it. It is like when you see your favorite candy in the store, you just want to pick it up. You can also get attention through using bright colors or fun pictures on the tray. Just like kids are attracted to bright colored toys, colorful design is picked up on and liked naturally. 

The Influence of Design on Purchasing Decisions

Not all pusher trays are created equal—these can alter the cigarette-purchasing journey. One example is when a tray has an image of a fit, healthy person, it causes smokers to believe smoking is not as bad for you. They may think smoking is not as harmful as we have all been told. However if a tray carries a message such as "Cigarette's are harmful to your health' it would deter people from buying it. This is why trays packs need to communicate the correct message to the people to understand the harm of smoking. 

Pull Tray Designs: How it Affects the Science

For example, some designs have an impact on our brains, did you know that there are scientists out there studying this? And they want to figure out why we buy stuff. They discovered that even how colors and shapes looked could make you feel a different way. Take, for instance, the color red: immediately, the color red is associated with excitement, and perhaps a hint of anxiety, which, in turn, makes our brain feel inclined to act fast. This is the reason nearly every cigarette shelf pusher trays are in a shade of red. It helps draw attention to the tray, and consider purchasing. 

The Continued Evolution of Pusher Trays

While the future of cigarette pusher trays is doing a ton of changing. Cigarettes are now available in plain packages in some countries. That means that the cigarettes are packaged simply, blandly with no fun logos or colors. The idea is to reduce the desirability of smoking and to assist in prevention. We at Glddisplay aim to manufacture healthier and the genuinely better pusher trays to ensure that no temptation of unhealthy choices arise.